
In addition to generating leads, 60% of businesses use webinars as a tool to nurture existing leads and usher them further down their sales funnel.įor example, you might want to send out webinar invitations to leads already on your mailing list.

Source: On24 4… and 60% focus on nurturing loyal customers
HOUZZ LIGHTING TRENDS WEBINAR REGISTRATION
This requires you to think carefully about what kind of webinar content your target buyers want, then set up a killer landing page to promote your webinar (complete with a high-converting registration form) and promote it. Unsurprisingly given that webinars are seen as the best way to generate high-quality leads, the majority of businesses use them primarily to drive leads and sales.įor example, many marketers use their webinars as a lead magnet to help get more potential customers into their sales funnel 76% of webinars focus on generating leads and sales… Related Reading: The Latest Lead Generation Statistics & Benchmarks. If you’re in the B2B industry, this is a lead generation channel you can’t afford to ignore.

Nearly three-quarters of respondents in a recent survey said they think webinars are the most effective way to generate high-quality B2B leads. 73% of B2B companies say webinars are the best way to generate high-quality leads They can help you to build up brand-customer relationships, boost awareness, educate your audience, and showcase your products. Webinars provide a way for brands to speak directly to their audiences in a more personal way than standard marketing videos. 95% of businesses believe webinars are an important part of their marketing strategyĪs this stat shows, webinars are no longer a niche marketing channel – it’s an important component in the marketing strategy of the vast majority of businesses. Here are some general webinar statistics that show the size of the industry in 2022 and highlight how important it is to brands and marketers. 80% of B2B marketers drive registrations through their websites.The average cost of hosting a webinar is between $100 and $3000.95% of businesses believe webinars are an important part of their marketing strategy.These are our most interesting statistics about webinars:
